Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society - Arthur Asa Berger - Books - Rowman & Littlefield - 9780742527232 - September 3, 2003
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Arthur Asa Berger
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2nd edition

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Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.

216 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 3, 2003
ISBN13 9780742527232
Publishers Rowman & Littlefield
Pages 216
Dimensions 169 × 235 × 22 mm   ·   463 g

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