Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Arthur Asa Berger - Books - Rowman & Littlefield - 9780742500303 - August 16, 2000
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Arthur Asa Berger
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2nd edition

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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2000
ISBN13 9780742500303
Publishers Rowman & Littlefield
Pages 192
Dimensions 155 × 236 × 16 mm   ·   367 g

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