The Emergence of Modern Marketing - R a Church - Books - Taylor & Francis Ltd - 9780714653907 - 2003
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R a Church
The Emergence of Modern Marketing 1st edition

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This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.

160 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2003
ISBN13 9780714653907
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 156 × 234 × 11 mm   ·   409 g
Language English  
Editor Church, R.A.
Editor Godley, Andrew

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