Brand Risk: Adding Risk Literacy to Brand Management - David Abrahams - Books - Taylor & Francis Ltd - 9780566087240 - March 25, 2008
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David Abrahams
Brand Risk: Adding Risk Literacy to Brand Management 1st edition

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Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.

180 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2008
ISBN13 9780566087240
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 150 × 220 × 20 mm   ·   612 g
Language English  

Mere med samme udgiver

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