The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management - Ashok Som - Books - John Wiley & Sons Inc - 9780470830024 - March 20, 2015
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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

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Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.


464 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 20, 2015
ISBN13 9780470830024
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 161 × 238 × 29 mm   ·   734 g
Language English  

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