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Lexus: The Relentless Pursuit Chester Dawson Revised edition
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Lexus: The Relentless Pursuit
Chester Dawson
A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.
320 pages, Illustrations (chiefly col.)
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 5, 2011 |
| ISBN13 | 9780470828045 |
| Publishers | John Wiley & Sons Inc |
| Pages | 300 |
| Dimensions | 153 × 228 × 27 mm · 478 g |
| Language | English |
