Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism - Kozak Metin - Books - Taylor & Francis Ltd - 9780415993609 - December 12, 2008
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Kozak Metin
Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism 1st edition

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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

286 pages, 13 black & white illustrations, 15 black & white tables, 4 black & white halftones, 9 bla

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 12, 2008
ISBN13 9780415993609
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 152 × 229 × 20 mm   ·   498 g
Language English  
Editor Decrop, Alain (Namur University, Belgium)
Editor Kozak, Metin

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