Imaging in Advertising: Verbal and Visual Codes of Commerce - Johnson, Fern L. (Clark University, USA) - Books - Taylor & Francis Ltd - 9780415978811 - December 1, 2007
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Johnson, Fern L. (Clark University, USA)
Imaging in Advertising: Verbal and Visual Codes of Commerce 1st edition

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Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

272 pages, 6 black & white tables, 30 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2007
ISBN13 9780415978811
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 163 × 236 × 24 mm   ·   584 g
Language English  

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