Marketing the e-Business - Routledge eBusiness - Harris, Lisa (University of Southampton School of Management, UK) - Books - Taylor & Francis Ltd - 9780415965002 - December 20, 2007
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Harris, Lisa (University of Southampton School of Management, UK)
Marketing the e-Business - Routledge eBusiness 2nd edition

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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

368 pages, 5 black & white tables, 16 black & white halftones, 9 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2007
ISBN13 9780415965002
Publishers Taylor & Francis Ltd
Pages 362
Dimensions 152 × 229 × 24 mm   ·   612 g
Language English  

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