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Branding New York: How a City in Crisis Was Sold to the World - Cultural Spaces Greenberg, Miriam (University of California, Santa Cruz, USA) 1st edition
Branding New York: How a City in Crisis Was Sold to the World - Cultural Spaces
Greenberg, Miriam (University of California, Santa Cruz, USA)
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
328 pages, 6 Tables, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 15, 2008 |
| ISBN13 | 9780415954419 |
| Publishers | Taylor & Francis Ltd |
| Pages | 342 |
| Dimensions | 150 × 220 × 20 mm · 790 g |
| Language | English |