The Marketing Era: From Professional Practice to Global Provisioning - Kalman Applbaum - Books - Taylor & Francis Ltd - 9780415945431 - October 10, 2003
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Kalman Applbaum
The Marketing Era: From Professional Practice to Global Provisioning 1st edition

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Tracing the genealogy of marketing "The Marketing Era" maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice and the moral history of marketing.

272 pages, line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 10, 2003
ISBN13 9780415945431
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 152 × 229 × 22 mm   ·   512 g
Language English  

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