Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach - Neves, Marcos Fava (University of Sao Paulo, Brazil) - Books - Taylor & Francis Ltd - 9780415873758 - January 20, 2010
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Neves, Marcos Fava (University of Sao Paulo, Brazil)
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach 1st edition

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Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

136 pages, 42 black & white tables, 10 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 20, 2010
ISBN13 9780415873758
Publishers Taylor & Francis Ltd
Pages 136
Dimensions 152 × 229 × 13 mm   ·   410 g
Language English  

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