Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research - Pompper, Donnalyn (Temple University, Philadelphia, PA, USA) - Books - Taylor & Francis Ltd - 9780415855914 - May 18, 2015
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Pompper, Donnalyn (Temple University, Philadelphia, PA, USA)
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research 1st edition

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This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

214 pages, 5 black & white illustrations, 5 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 18, 2015
ISBN13 9780415855914
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 163 × 242 × 18 mm   ·   474 g
Language English  

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