Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China - Routledge Contemporary China Series - Kelly Tian - Books - Taylor & Francis Ltd - 9780415854627 - April 15, 2013
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Kelly Tian
Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China - Routledge Contemporary China Series 1st edition

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This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

176 pages, 14 black & white illustrations, 14 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2013
ISBN13 9780415854627
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 151 × 232 × 28 mm   ·   292 g
Language English  

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