Market-Led Strategic Change: Transforming the process of going to market - Nigel F. Piercy - Books - Taylor & Francis Ltd - 9780415834261 - November 22, 2016
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Nigel F. Piercy
Market-Led Strategic Change: Transforming the process of going to market 5th edition

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This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

490 pages, 102 black & white illustrations, 6 black & white tables, 21 black & white halftones, 81 b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2016
ISBN13 9780415834261
Publishers Taylor & Francis Ltd
Pages 604
Dimensions 150 × 220 × 20 mm   ·   1.28 kg
Language English  

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