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Marketing and the Common Good: Essays from Notre Dame on Societal Impact Patrick E Murphy 1st edition
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Marketing and the Common Good: Essays from Notre Dame on Societal Impact
Patrick E Murphy
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
352 pages, 10 black & white illustrations, 10 black & white tables, 10 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 9, 2014 |
| ISBN13 | 9780415828833 |
| Publishers | Taylor & Francis Ltd |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 352 |
| Dimensions | 157 × 232 × 19 mm · 534 g |
| Language | English |
| Editor | Murphy, Patrick E. (University of Notre Dame, USA) |
| Editor | Sherry, John F. (University of Notre Dame, USA) |
