Marketing and the Common Good: Essays from Notre Dame on Societal Impact -  - Books - Taylor & Francis Ltd - 9780415828826 - July 11, 2013
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Marketing and the Common Good: Essays from Notre Dame on Societal Impact 1st edition

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Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.


328 pages, 15 Line drawings, black and white; 5 Tables, black and white; 15 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 11, 2013
ISBN13 9780415828826
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 173 × 236 × 25 mm   ·   656 g
Language English  
Editor Murphy, Patrick E. (University of Notre Dame, USA)
Editor Sherry, John F. (University of Notre Dame, USA)

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