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Marketing and the Common Good: Essays from Notre Dame on Societal Impact 1st edition
Marketing and the Common Good: Essays from Notre Dame on Societal Impact
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
328 pages, 15 Line drawings, black and white; 5 Tables, black and white; 15 Illustrations, black and
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 11, 2013 |
| ISBN13 | 9780415828826 |
| Publishers | Taylor & Francis Ltd |
| Pages | 328 |
| Dimensions | 173 × 236 × 25 mm · 656 g |
| Language | English |
| Editor | Murphy, Patrick E. (University of Notre Dame, USA) |
| Editor | Sherry, John F. (University of Notre Dame, USA) |