The Idea Agent: The Handbook on Creative Processes - Michanek, Jonas (Idelaboratoriet, Sweden) - Books - Taylor & Francis Ltd - 9780415824149 - August 26, 2013
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Michanek, Jonas (Idelaboratoriet, Sweden)
The Idea Agent: The Handbook on Creative Processes 1st edition

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The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology.  From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

200 pages, 5 colour tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2013
ISBN13 9780415824149
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 230 × 200 × 16 mm   ·   540 g
Language English  

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