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Global Business: Positioning Ventures Ahead Czinkota, Michael R. (Georgetown University, USA) 1st edition
Global Business: Positioning Ventures Ahead
Czinkota, Michael R. (Georgetown University, USA)
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
272 pages, 4 colour tables, 3 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 22, 2010 |
| ISBN13 | 9780415801942 |
| Publishers | Taylor & Francis Ltd |
| Pages | 272 |
| Dimensions | 156 × 231 × 20 mm · 538 g |
| Language | English |