Marketing Management and Strategy: An African Casebook - George Tesar - Books - Taylor & Francis Ltd - 9780415783330 - February 8, 2013
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George Tesar
Marketing Management and Strategy: An African Casebook 1st edition

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This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.

280 pages, 15 black & white illustrations, 28 black & white tables, 19 black & white halftones, 15 b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 8, 2013
ISBN13 9780415783330
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 164 × 242 × 19 mm   ·   614 g
Language English  
Editor Kuada, John E.

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