Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History - Teresa Da Silva Lopes - Books - Taylor & Francis Ltd - 9780415776936 - March 5, 2010
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Teresa Da Silva Lopes
Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History 1st edition

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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

270 pages, 20 black & white illustrations, 15 black & white tables, 15 black & white halftones, 5 bl

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 5, 2010
ISBN13 9780415776936
Publishers Taylor & Francis Ltd
Pages 254
Dimensions 160 × 239 × 20 mm   ·   504 g
Language English  
Editor Da Silva Lopes, Teresa (University of York, Uk)
Editor Duguid, Paul (University of California, Berkeley)

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