The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research - O'Shaughnessy, John (Columbia University, USA) - Books - Taylor & Francis Ltd - 9780415773232 - November 8, 2007
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O'Shaughnessy, John (Columbia University, USA)
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1st edition

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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 8, 2007
ISBN13 9780415773232
Publishers Taylor & Francis Ltd
Pages 154
Dimensions 150 × 220 × 20 mm   ·   385 g
Language English  

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