The Strategy of Global Branding and Brand Equity - Lee, Alvin (Deakin University, Australia) - Books - Taylor & Francis Ltd - 9780415749114 - March 19, 2015
In case cover and title do not match, the title is correct

Lee, Alvin (Deakin University, Australia)
The Strategy of Global Branding and Brand Equity 1st edition

Price
$ 115.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Aug 3 - 13
Get notified about new Lee, Alvin (Deakin University, Australia) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book is the first to provide a prospective method that does not have to rely on a brand’s past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands.

240 pages, 43 black & white illustrations, 44 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 2015
ISBN13 9780415749114
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 157 × 235 × 19 mm   ·   370 g
Language English  

More from the same publisher

See all of Lee, Alvin (Deakin University, Australia) ( e.g. Hardcover Book and Paperback Book )