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Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture Yu-li Liu 1st edition
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Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture
Yu-li Liu
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media?s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
326 pages, 16 black & white tables, 17 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 28, 2014 |
| ISBN13 | 9780415747714 |
| Publishers | Taylor & Francis Ltd |
| Pages | 326 |
| Dimensions | 153 × 235 × 22 mm · 594 g |
| Language | English |
| Editor | Liu, Yu-li (National Chengchi University, Taiwan) |
| Editor | Picard, Robert G. (University of Oxford, UK) |
