Tourism Marketing: In the Age of the Consumer - Morrison, Alastair M. (Purdue University, USA) - Books - Taylor & Francis Ltd - 9780415726368 - March 30, 2022
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Morrison, Alastair M. (Purdue University, USA)
Tourism Marketing: In the Age of the Consumer

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 2022
ISBN13 9780415726368
Publishers Taylor & Francis Ltd
Pages 758
Dimensions 246 × 358 × 49 mm   ·   1.54 kg

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