Promotional Culture and Convergence: Markets, Methods, Media - Powell, Helen (University of East London, UK) - Books - Taylor & Francis Ltd - 9780415672801 - April 11, 2013
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Powell, Helen (University of East London, UK)
Promotional Culture and Convergence: Markets, Methods, Media 1st edition

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Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

256 pages, 1 black & white tables, 7 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2013
ISBN13 9780415672801
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 158 × 232 × 13 mm   ·   392 g
Language English  

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