Advertising, the Media and Globalisation: A World in Motion - Sinclair, John (University of Melbourne, Australia) - Books - Taylor & Francis Ltd - 9780415668835 - April 19, 2012
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Sinclair, John (University of Melbourne, Australia)
Advertising, the Media and Globalisation: A World in Motion 1st edition

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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

168 pages, 9 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 19, 2012
ISBN13 9780415668835
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 161 × 232 × 10 mm   ·   264 g
Language English  

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