Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies - Susanne Royer - Books - Taylor & Francis Ltd - 9780415652001 - November 2, 2012
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Susanne Royer
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies 1st edition

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

272 pages, 22 Line drawings, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 2, 2012
ISBN13 9780415652001
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 158 × 230 × 14 mm   ·   384 g
Language English  

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