Media Product Portfolios: Issues in Management of Multiple Products and Services - - Books - Taylor & Francis Ltd - 9780415650045 - February 14, 2013
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Media Product Portfolios: Issues in Management of Multiple Products and Services 1st edition

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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 14, 2013
ISBN13 9780415650045
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 150 × 220 × 10 mm   ·   870 g
Language English  
Editor Picard, Robert G.

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