Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series - John A. Fortunato - Books - Taylor & Francis Ltd - 9780415649841 - December 14, 2012
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John A. Fortunato
Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series 1st edition

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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2012
ISBN13 9780415649841
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 157 × 233 × 18 mm   ·   410 g
Language English  

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