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Political Marketing in Retrospective and Prospective 1st edition
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Political Marketing in Retrospective and Prospective
This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.
152 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 6, 2012 |
| ISBN13 | 9780415627337 |
| Publishers | Taylor & Francis Ltd |
| Pages | 146 |
| Dimensions | 150 × 220 × 20 mm · 440 g |
| Language | English |
| Editor | Newman, Bruce I. (DePaul University, USA) |
| Editor | Williams, Christine B. (Bentley University, USA) |
