Managing and Marketing Radical Innovations: Marketing New Technology - Routledge Studies in Innovation, Organizations and Technology - Sandberg, Birgitta (Turku School of Economics, Finland) - Books - Taylor & Francis Ltd - 9780415619479 - January 27, 2011
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Sandberg, Birgitta (Turku School of Economics, Finland)
Managing and Marketing Radical Innovations: Marketing New Technology - Routledge Studies in Innovation, Organizations and Technology 1st edition

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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

286 pages, 70 black & white illustrations, 7 black & white tables, 11 black & white halftones, 59 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 27, 2011
ISBN13 9780415619479
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 233 × 156 × 24 mm   ·   438 g
Language English  

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