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The Global Economics of Sport Gratton, Chris (Sheffield Hallam University, UK) 1st edition
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The Global Economics of Sport
Gratton, Chris (Sheffield Hallam University, UK)
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.
This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.
144 pages, 19 black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 21, 2012 |
| ISBN13 | 9780415586191 |
| Publishers | Taylor & Francis Ltd |
| Pages | 134 |
| Dimensions | 156 × 231 × 8 mm · 230 g |
| Language | English |
