Leveraging Brands in Sport Business - Mark P. Pritchard - Books - Taylor & Francis Ltd - 9780415534840 - August 9, 2013
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Mark P. Pritchard
Leveraging Brands in Sport Business 1st edition

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This textbook provides an edited text that contains a more advanced compilation of marketing topics from experts in the field of sports business. The focus of these topics in strategy is to elaborate on how certain areas can be used to offer strategic insights for those working or looking to work in this industry.

262 pages, 2 black & white illustrations, 28 black & white tables, 44 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 9, 2013
ISBN13 9780415534840
Publishers Taylor & Francis Ltd
Pages 262
Dimensions 192 × 260 × 21 mm   ·   656 g
Language English  
Editor Pritchard, Mark
Editor Stinson, Jeffrey

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