Ratings Analysis: Audience Measurement and Analytics - Webster, James G. (Northwestern University, USA) - Books - Taylor & Francis Ltd - 9780415526517 - October 2, 2013
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Webster, James G. (Northwestern University, USA)
Ratings Analysis: Audience Measurement and Analytics 4 New edition

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This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

344 pages, 28 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 2, 2013
ISBN13 9780415526517
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 158 × 235 × 24 mm   ·   638 g
Language English  

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