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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures - Routledge Interpretive Marketing Research 1st edition
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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures - Routledge Interpretive Marketing Research
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
258 pages, 1 Line drawings, black and white; 6 Halftones, black and white; 3 Tables, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 20, 2013 |
| ISBN13 | 9780415516495 |
| Publishers | Taylor & Francis Ltd |
| Pages | 258 |
| Dimensions | 156 × 242 × 21 mm · 566 g |
| Language | English |
| Editor | Hogg, Margaret (Lancaster University Management School, UK) |
| Editor | Maclaran, Pauline (Royal Holloway, University of London, UK) |
| Editor | Martens, Lydia (Keele University, UK) |
| Editor | O'Donohoe, Stephanie (University of Edinburgh, UK) |
| Editor | Stevens, Lorna |
