Corporate Public Relations: A New Historical Perspective - Routledge Communication Series - Marvin N. Olasky - Books - Taylor & Francis Ltd - 9780415515498 - February 12, 2011
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Marvin N. Olasky
Corporate Public Relations: A New Historical Perspective - Routledge Communication Series 1st edition

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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2011
ISBN13 9780415515498
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 150 × 220 × 10 mm   ·   350 g
Language English  

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