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Managing Service Firms: The Power of Managerial Marketing - Routledge Interpretive Marketing Research Per Skalen 1st edition
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Managing Service Firms: The Power of Managerial Marketing - Routledge Interpretive Marketing Research
Per Skalen
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
186 pages, 5 Line drawings, black and white; 3 Tables, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 12, 2010 |
| ISBN13 | 9780415473262 |
| Publishers | Taylor & Francis Ltd |
| Pages | 198 |
| Dimensions | 160 × 236 × 20 mm · 454 g |
| Language | English |
