Qualitative Research Methods in Public Relations and Marketing Communications - Daymon, Christine (Murdoch University, Australia) - Books - Taylor & Francis Ltd - 9780415471183 - August 24, 2010
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Daymon, Christine (Murdoch University, Australia)
Qualitative Research Methods in Public Relations and Marketing Communications 2nd edition

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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

416 pages, 8 black & white illustrations, 8 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2010
ISBN13 9780415471183
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 157 × 235 × 21 mm   ·   624 g
Language English  

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