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Global Public Relations: Spanning Borders, Spanning Cultures Freitag, Alan R. (University of North Carolina at Charlotte, USA) 1st edition
Global Public Relations: Spanning Borders, Spanning Cultures
Freitag, Alan R. (University of North Carolina at Charlotte, USA)
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
328 pages, 3 black & white illustrations, 10 black & white tables, 2 black & white halftones, 3 blac
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 22, 2008 |
| ISBN13 | 9780415448147 |
| Publishers | Taylor & Francis Ltd |
| Pages | 328 |
| Dimensions | 174 × 246 × 20 mm · 770 g |
| Language | English |