Imagining Marketing: Art, Aesthetics and the Avant-Garde - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9780415439688 - March 15, 2007
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Imagining Marketing: Art, Aesthetics and the Avant-Garde - Routledge Interpretive Marketing Research 1st edition

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This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

320 pages, 2 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 15, 2007
ISBN13 9780415439688
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 150 × 220 × 10 mm   ·   590 g
Language English  
Editor Brown, Stephen
Editor Patterson, Anthony

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