Advertising and New Media - Spurgeon, Christina (Queensland University of Technology, Australia) - Books - Taylor & Francis Ltd - 9780415430340 - October 31, 2007
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Spurgeon, Christina (Queensland University of Technology, Australia)
Advertising and New Media 1st edition

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Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.

144 pages, 3 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2007
ISBN13 9780415430340
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 150 × 220 × 20 mm   ·   360 g
Language English  

Mere med samme udgiver

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