Facets of Corporate Identity, Communication and Reputation - - Books - Taylor & Francis Ltd - 9780415405270 - April 10, 2008
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Facets of Corporate Identity, Communication and Reputation 1st edition

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Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

256 pages, 20 black & white illustrations, 13 black & white tables, 20 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 10, 2008
ISBN13 9780415405270
Publishers Taylor & Francis Ltd
Pages 234
Dimensions 156 × 234 × 20 mm   ·   630 g
Language English  
Editor Melewar, Tc (Middlesex University London, UK)

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