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Museum Management and Marketing - Leicester Readers in Museum Studies 1st edition
Museum Management and Marketing - Leicester Readers in Museum Studies
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
420 pages, 24 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 5, 2007 |
| ISBN13 | 9780415396288 |
| Publishers | Taylor & Francis Ltd |
| Pages | 444 |
| Dimensions | 174 × 246 × 30 mm · 958 g |
| Language | English |
| Editor | Janes, Robert R. |
| Editor | Sandell, Richard (University of Leicester, UK) |