Fundamentals of Marketing - Marilyn Stone - Books - Taylor & Francis Ltd - 9780415370974 - December 21, 2006
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Marilyn Stone
Fundamentals of Marketing 1st edition

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.

512 pages, 60 black & white illustrations, 47 black & white tables, 2 black & white halftones, 58 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 2006
ISBN13 9780415370974
Publishers Taylor & Francis Ltd
Pages 512
Dimensions 186 × 245 × 31 mm   ·   1.05 kg
Language English  

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