Brand Culture - - Books - Taylor & Francis Ltd - 9780415355988 - November 24, 2005
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Brand Culture 1st edition

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Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

224 pages, 10 Line drawings, black and white; 1 Halftones, black and white; 9 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 24, 2005
ISBN13 9780415355988
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 150 × 220 × 20 mm   ·   440 g
Language English  
Editor Morling, Miriam Salzer (Stockholm University, Sweden)
Editor Schroeder, Jonathan (Rochester Institute of Technology, USA)

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