Brands: Meaning and Value in Media Culture - Adam Arvidsson - Books - Taylor & Francis Ltd - 9780415347150 - December 8, 2005
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Adam Arvidsson
Brands: Meaning and Value in Media Culture 1st edition

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Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

176 pages, Paper over boards

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2005
ISBN13 9780415347150
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 156 × 234 × 11 mm   ·   490 g
Language English  

Mere med samme udgiver

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