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Inside Consumption: Consumer Motives, Goals, and Desires S Ratneshwar 1st edition
Inside Consumption: Consumer Motives, Goals, and Desires
S Ratneshwar
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.
378 pages, 15 black & white illustrations, 13 black & white tables, 15 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 11, 2005 |
| ISBN13 | 9780415341936 |
| Publishers | Taylor & Francis Ltd |
| Pages | 356 |
| Dimensions | 156 × 234 × 23 mm · 870 g |
| Language | English |
| Editor | Mick, David Glen (University of Virginia, USA) |
| Editor | Ratneshwar, S. (University of Missouri, USA) |