Inside Consumption: Consumer Motives, Goals, and Desires - S Ratneshwar - Books - Taylor & Francis Ltd - 9780415341936 - August 11, 2005
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Inside Consumption: Consumer Motives, Goals, and Desires 1st edition

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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.


378 pages, 15 black & white illustrations, 13 black & white tables, 15 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 11, 2005
ISBN13 9780415341936
Publishers Taylor & Francis Ltd
Pages 356
Dimensions 156 × 234 × 23 mm   ·   870 g
Language English  
Editor Mick, David Glen (University of Virginia, USA)
Editor Ratneshwar, S. (University of Missouri, USA)

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