Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven J Jackson - Books - Taylor & Francis Ltd - 9780415339926 - November 25, 2004
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Steven J Jackson
Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation 1st edition

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A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.

288 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 25, 2004
ISBN13 9780415339926
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 234 × 158 × 18 mm   ·   442 g
Language English  
Editor Andrews, David L. (University of Maryland, USA)
Editor Jackson, Steven J. (University of Otago, New Zealand)

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