A Primer for Integrated Marketing Communications - Philip Kitchen - Books - Taylor & Francis Ltd - 9780415314206 - July 8, 2004
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Philip Kitchen
A Primer for Integrated Marketing Communications 1st edition

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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

208 pages, 18 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 8, 2004
ISBN13 9780415314206
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 156 × 234 × 15 mm   ·   499 g
Language English  

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